Power to Purple Bridesmaids’ Dresses

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purple bouquet

Inspired by Holly Willoughby’s gorgeous lilac gown for the Pride of Britain Awards we take a look at the most popular purple bridesmaid dresses for 2018.

Despite many celebrities hitting the red carpet last night for the Pride of Britain Awards, it is safe to say that This Morning host Holly Willoughby stole the show! Like a lilac goddess, Holly wore a striking full-length gown with illusion paneling and sequin detail from haute couture designer Georges Hobeika.

The colour purple has long been associated with royalty but Holly’s look received the royal stamp of approval from none other than Prince William on the night. Posting a snap to Instagram, of herself and co-presenter Philip Schofield meeting the prince, the star thanked the gala awards organisers for the opportunity.

So this happened last night… thank you @prideofbritain for what is always a magical night…. ✨

A post shared by Holly Willoughby (@hollywilloughby) on

Holly paired the dress, which featured a dreamy thigh-high slit, with a pair of  super sparkly statement earrings!

Get the Look:

Holly’s exact gown is available to purchase from modaoperandi.com for £3,738 but if that eye-watering price tag is out of your budget, we have also put together a selection of the hottest purple bridesmaids’ dresses for 2018.

Phase Eight

Take inspiration from Holly’s thigh split with this lavender number from Phase Eight.

purple bridesmaids' dress
Phase Eight available at House of Fraser

Mark Lesley

Bright colours are very in for 2018, and this Mark Lesley gown with a scalloped neckline would compliment a summer wedding perfectly.

purple bridesmaid dress 2
Mark Lesley

Kelsey Rose

New for 2018, this sleek pepulum style by Kelsey Rose will set your bridesmaids apart from the crowd.

purple bridesmaids dresses 3
Kelsey Rose


There is a reason why multi-way bridesmaids’ dresses are so popular! With a look to suit every shape, we love these lilac gowns from Debenhams.

purple bridesmaids dress 4

Beloise by Jasmine

Sparkle like Holly in this this Beloise by Jasmine gown with delicate beading detail.

purple bridesmaids' dresses 5
Beloise by Jasmine, Style L204005

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