What Is A Wedding Content Creator? & Why You Need One!

Forever Captured Image

We chat to wedding content creator Erin Riley, founder of Forever Captured NI, about this increasingly popular wedding service.

So you’ve booked the wedding photographer and most of you will also budget for the wedding videographer as well – but how about the wedding content creator?

A new trend in the age of of Instagram reels and TikTok trends, a wedding content creator is another wedding supplier to consider adding to your dream team in order to capture candid moments and recreate the latest trends with your bridal party, family and friends to share on your social media accounts.

Even if you are used to capturing content like this yourself, chances are you won’t have the time or your phone handy every time you want to capture a candid moment or record a trending video, so this is exactly why a dedicated wedding content creator is a must!

Also, you may have friends who feel they could do this job for you, but you probably also have friends who feel they could take pictures or shoot video content, but you pay a professional rather than rely on them – so we would recommend the same when it comes to a wedding content creator. It is a lot of pressure for a friend or family member not used to getting content at an occasion like this.

To see recent content created by Erin click here

Erin, why do the think the popularity of a content creator has grown at weddings and why would you recommend hiring one? 

‘Firstly, because you want fun, magical, modern and candid content that is created specifically for social media and also provides long-lasting memories from your special day.

‘Secondly, you’ve hired a photographer and videographer to capture the picture perfect, posed shots but what about the raw ‘behind the scenes’ footage? This the content a professional like myself aims to capture, so that the bride and groom can look back on some of the most intimate, natural moments from their wedding. 

‘Thirdly a content creator allows couples to get involved in recent social media trends and create content with control over the finished product.’ 

What does a content creator offer that a photographer and videographer can’t?

‘Hundreds of raw content that is delivered to you 24 hours after your wedding day. Plus edited reels to be posted on social media right away! While there can be planned, staged trend-led content to be captured, most will be candid and I blend in with the guests, so I’m perfect for couples that are camera shy,’ adds Erin.

‘I suppose I am a bonus to the team hired to captured all those details of your day – a day you have spend months, maybe years planning and it does go by so fast that you want to be sure you don’t miss a thing.’

To see recent content created by Erin click here

What should brides expect on the day?

‘My goal is to capture every moment of a couple’s day as it unfolds. Producing raw footage and video that will bring back instant memories of the most special day of their lives. I love to shoot on my iPhone, using the raw, social media style footage I produce to create beautiful content that showcases their perfect day.’

When do couples receive their content?

‘All of the content is sent the next day after your wedding via a downloadable link.’

How much should a bride budget for this service?

At Forever Captured NI, I have a range of packages to suit all budgets from £135 to £1,195.’

For further information and to contact Erin about her wedding content creation service click here

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