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Vera Wang Launches New Budget-Friendly Collection With Pronovias


The iconic bridal designer launches a new collaboration to bring brides-to-be a stylish yet affordable option!

We love a signature Vera Wang number, as seen on many of our favourite celebs such as Ariana Grande, Hailey Bieber, Gwen Stefani and Victoria Beckham to name a few, so our jaws dropped when we saw the new budget-friendly collection by Pronovias and Vera Wang!

The iconic New York based designer and Pronovias Group have joined forces to launch their first ever collection, ‘Vera Wang Bride’, which brings you unique designs featuring allure, sensuality, artistry and emotion.

Vera Wang says: “A sense of modernity played a big part in the choice of scale, volume, fabrics and texture. I also put a huge emphasis on ornamentation and accessories. To this end, the dresses feature statement accents such as oversized bows, chic sash belts and detachable cape sleeves. Fantasy crowns, voluminous corsages, feathery headpieces and ultra-long leather gloves add a dash of fantasy and playfulness to the total Wang look.”

With the use of premium fabrics and handcrafted finishes on exaggerated volumes and new silhouettes, these dresses perfectly blend artisanal details with luxury textures, and represent a dream come true for fashion-centric brides. 

Brides-to-be will also be happy to hear that this debut collection sits at a more accessible price point than previous Vera Wang styles, yet still has the same attention to detail as always.

Vera Wang says: “The Vera Wang Bride is fearless and has her own sense of self. For her, fashion allows her to make her own choices, to embrace emotion and to celebrate individuality. Through my designs I want to express respect – respect for the design process. Respect for quality. Respect for imagination and individuality. But most of all respect for women.”

New trends evident in the first Vera Wang Bride collection include free-falling skirts, laces woven with intricate details, visible corsetry and micro pleating. Silhouettes range from minimalist column dresses to dramatic ball gowns to fluid A-Line and mermaid cuts.

Chosen by Wang herself, standout dresses in this first Vera Wang Bride collection include:

  • Laurence, a ruched mermaid gown with an ironic, tulle puffball skirt.
  • Marion, a ball gown dress in nude tulle with a bustier bodice and sprays of sequins.
  • Odette, a perfect A-line dress with a dropped waist that creates a beautiful proportion.
  • Lola, a clean elegant crepe dress with a sensual draped back a 1970s-inspired halter neckline.

Still looking for your dream dress? Check out all our bridal wear suppliers HERE


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