The Wedding Journal Show Belfast VIP Goodie Bag Reveal

Ayu Illuminating Undereye Concealer

Ayu is the premium, multi-award-winning Irish cosmetics brand empowering real women to proudly, and confidently, embrace their individual beauty and they have partnered with us to gift their Instant Undereye Concealer to the VIP ticket holders attending The Wedding Journal Show Belfast.

“Ayu” – the Indonesian word for “very feminine/beautiful”, was founded in 2015 by Internationally renowned make-up artist Suzie O’Neill. What started as a collection of affordable, high-end brushes has now expanded into a revered range of make-up, skincare and tanning cosmetics, with each product inspired by Suzie’s extensive professional experience and the highest of quality, skin loving ingredients available on the market.

The Ayu Instant Undereye Concealer (€17), was developed by Suzie at her kitchen table and was born out of years of frustration with high coverage products that were too heavy for the delicate under eye area. This self-setting, light reflecting formula enriched with skin-hydrating hyaluronic acid will reduce the appearance of fine lines and wrinkles, without creasing or settling. The result is a highly pigmented, yet incredibly lightweight finish that will illuminate and colour correct the under-eye area for an instantly fresher, brighter, and more youthful look.

More About The Brand

Founder Suzie O’Neill is a big believer in the importance of good quality tools, she was surprised at how poor the quality of the make-up brushes provided in her student’s kits were. After much research, hard work and dedication, Ayu was born with their now famous brush collection, and has grown from strength to strength since – expanding to a full range of multi-award-winning make-up bag, tanning and skincare essentials.

One core mission lies at the heart of multi-award-winning Irish cosmetics brand, Ayu Cosmetics: to give women the tools and the knowledge to enhance their unique, natural beauty – not mask it.

That ethos lies behind the formulation of their premium, easy-to-apply range of cosmetics, especially designed to make achieving a natural, flawless look effortless – and it works. This Irish-owned, Irish-based brand have racked up an incredible 30 product awards, and garnered a dedicated, global fanbase of women who want the tools to look and feel great at any age.

Ayu’s incredible bestselling collection contains everything a woman would need to bring out her natural glow – from make-up bag essentials such as their multiple award-winning lightweight concealer (which VIP ticket holders will be lucky enough to get!) and hyaluronic acid infused foundations, to illuminating highlighters, eye-enhancing shadows, high pigment lipsticks, much-loved make-up brushes and natural instant tan. Their entire range is dermatologically tested, certified as cruelty free and kind to all skin types.

Ayu’s products are made right here in Ireland, and their entire range is dermatologically tested, vegan, certified as cruelty free and kind to all skin types. Ayu are also currently in the process of removing all plastic from their packaging.

Ayu’s full range of bestsellers are available to purchase in-store at Kildare Village, and online via with international shipping options available.

You can also keep up to date with Ayu on Facebook, Instagram and YouTube.

To purchase VIP Tickets to The Wedding Journal Show Belfast and get one of these award-winning concealers to try for yourself click here

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