Etsy’s 2020 Style Trends Revealed

Share on facebook
Share on twitter
Share on pinterest
Share on whatsapp

Planning a wedding in 2020? Well you need to know what’s hot and what’s not! We’ve got the the perfect style guide for you, with everything from reception décor to bridal fashion!

With a new decade, couples are embracing what matters most to them and making their wedding celebrations truly reflect their personalities, and tossing aside the wedding traditions that don’t. Whether incorporating non-traditional wedding parties (think: brides-men, women of honour, or junior bridesmaids) or opting for jumpsuits over gowns, in 2020 couples are focusing on inclusivity, sustainability, and, above all, individuality – no cookie-cutter weddings here!

Everything Is Groovy Baby

‘70s style is making its way into elevated wedding celebrations, as couples tastefully incorporate groovy lettering, retro colour palettes and disco decor into The Big Day. The ‘70s embraced bold, optimistic, colourful celebrations of individuality – exactly what we predict shoppers will gravitate to this year. From free-spirited, folksy looks (like billowing dresses and nature-inspired headpieces) to disco glamour a la Studio 54, to rock-and-roll, there’s something for every couple. On Etsy, we’ve already seen ​searches​ ​for ‘70s invitations increase 18%​ and​ searches for disco ball items increase 18%​ in the last six months (compared to the same time the previous year), and 2020 is only getting started.

Disco Ball | Cosmic Jewellery | Printed Stationery | Record Table Plan

It’s Time To Kick Tradition Aside

Today’s couples are throwing tradition out the window and opting for wedding parties that include ​all​ of the people (or even pets) that matter most to them, whether there’s a grooms-woman, man of honour, or even a best dog. In fact, there has been a ​171% increase in searches on Etsy for brides-man items ​and a ​72% increase in searches for best woman items​ in the last six months (compared to the same time the previous year), telling us that wedding parties are becoming more inclusive than ever.

READ MORE: 2020 Fashion Trends Straight From The Catwalk

Doggie Outfit | Brides-man Tee | Brides-man Invite

It’s All About The Power Suit

Last year, we shared that suit sets were on the rise and now we’re seeing this trend make its way into weddings. We’ve already seen a ​24% increase in searches for bridal jackets​ and a 4% increase in searches for women’s pantsuits ​in the last six months (compared to the same time the previous year), so we have a hunch that more and more brides are about to start swapping ball gowns for suit sets. This empowering trend is not only statement-making (with nods to feminism), but also fashion-forward. For brides not ready to fully commit to the trend for their ceremonies, they can try wearing a suit set to the bridal shower, rehearsal dinner, or even as a second outfit for the reception.

Wedding Cape Suit | Skirt Suit

Vintage Is Back

Vintage wedding rings on are on the rise – with a​ 20% increase in searches on Etsy for vintage wedding rings​ in the last six months (compared to the same time the previous year) – and there’s no surprise as to why: vintage jewellery offers shoppers heirloom-quality pieces that can’t be found anywhere else.

Top Left | Top Right | Bottom Left | Bottom Right

Within the trend, shoppers are specifically loving the geometric styles of the art deco era, with ​searches on Etsy for art deco wedding rings increasing 5%​ in the last six months (compared to the same time the previous year). Even better, buying vintage is an easy way to shop sustainably, as shoppers give new life to existing products.

TRENDING: Food For Thought

Wellness Favours

Couples are sending their guests home with wedding favours that not only look beautiful in a display of favours, but also promote wellness. On Etsy, there has already been an ​11% increase in searches for crystal favours​, a​ 9% increase in searches for soap favours, ​and a​ 5% increase in searches for candle favours ​in the last six months (compared to the same time the previous year), as couples prepare to give their guests the gift of relaxation, which will likely come in handy after a big night celebrating.

Handmade Candles | Hangover Kit | Signature Soap | Bath Salts

The Year of Sustainable Style

Shoppers are becoming increasingly mindful about their purchases, and that includes what they’re buying for their weddings. Incorporating sustainable details – like cufflinks made from recycled metal or vintage veils– are an easy way to make a big impact on their style, while making a small impact on the planet.

Vintage Shoes | Vintage Veil | Recycled Eco-Confetti Cones

Etsy shoppers are on board with this eco-friendly trend, with searches for​ reused, recycled, or reclaimed wedding items increasing 7% ​in the last six months (compared to the same time the previous year).

Coordinated Couples’ Coats

In December, we called matching wedding jackets as ​the ​wedding trend to look out for in 2020, and it’s safe to say it’s not going anywhere soon, with​ searches on Etsy for couple jackets jumping 15% in the last three months ​(compared to the same time the previous year).

Neon Till Death Jackets | Custom Heart Patches | Bespoke Leather Jacket

And we’re not just talking about matching colours: Etsy sellers are making the most creative options – from hand-painted denim to embroidered leather jackets – allowing newlyweds to wear something as unique as their relationship.

STILL PLANNING? Find Your Dream Wedding Venue In Our Trusted Online Directory

Leave a Reply

Related Articles


  • Wedding Dresses
  • Plan Wedding Reception
  • Wedding Fashion & Style
  • Win Your Dream Wedding
  • Celebrity Weddings
  • Help & Advice
  • Events & Open Days